Yellow Page Advertising Facts

Yellow page companies create rules that work to the advantage of big retailers and themselves.

The more books your advertise in, the better your placement.

The bigger your advertising, the better placement you get.

You must keep the same size ad or lose your placement.

Every type of service you wish to advertise is costing you more.

You have to advertise and pay for the entire book distribution.

Some Yellow Page companies will advertise in Googles pay per click in a category. They link the Google click to their web site, and then tell the retailers their yellow pages drew a search. They are in effect lying to the businesses.

With thesavingpages.com you are allowed unlimited listing and unlimited headings.

With thesavingpages.com you advertise only where you need to.

There is nothing competitors can buy or do to give their advertising an advantage.

You can add brochures, photo's, video's and coupons.

You control your advertising, changing it anytime you want.

You get consumer feedback on every service you offer, and you can respond to every feedback your left. You can even respond to ratings.

Pricing

Small Yellowpage Book - 1/2 page - Arlington, Tx - $6360

For the price of a 1/2 page of yellow pages advertising you can buy a 50 mile advertising area for a year. Your ad reaches 2.5 times the size of the city.

Comments - Yellow Pages had two core advantages on which the entire business model is based. Both of these advantages are now broken:

1) They had consumer loyalty that has been continued for decades - nothing gave information quicker.

2) They have had a sales model where scale matters and it was the one of the only effective channels for selling advertising to millions of small neighbor merchants.

There are predictions that the Yellow Pages industry is going to shrink by 90% and ultimately will not be able to afford their sales force. In 10 years, the major online ad engines will be selling ads in print yellow pages (because it will be cheaper for them to do it) and the print Yellow Page business will be absorbed by the companies who control the Local Internet Advertising market.

Yellow pages is a dying market. They are trying to move to the internet. But they are more expensive and they require you to advertise in their books to be on their internet ads.

Some surveys have identified that over half of the population DONT want yellow pages even delivered.

Newspaper Advertising Facts

Works best when you can run multiple days or weeks

Its hard to get your advertising seen. The newspapers is a very busy, cluttered, and competitive environment. It is full of advertising that is competing against each other for the eyes of the readers and competing with newspapers copy

You have little or no control over your advertising placement.

The newspaper is a low quality advertising piece.

With a newspapers you have a hard time targeting your specific audience.

The newspaper is a very short life span (24 hours).

With thesavingpages.com your advertising is for a year.

With thesavingpages.com you are allowed unlimited listing, unlimited headings.

With thesavingpages.com you advertise only where you need to.

There is nothing competitors can buy or do to give their advertising an advantage.

You can add brochures, photo's, video's and coupons.

You control your advertising, changing it anytime you want.

You get consumer feedback per every service you offer, and you can respond.

Pricing

1 col inch - $605- Dallas Morning News - per day

For the price of one day of newspaper advertising you can buy a 5 mile advertising area for a year.

Comments - Newspaper readership is in a rapid decline. Reasons for the decline are

A. Readers continuing migration from print to the internet and IPad's.

B. People drop their newspapers subscriptions to cut costs in the recession.

C. Subscriptions costs keep increasing in Dallas it now about $1.00 per day.

D. Shrinking news staffs, resulting in newspapers that are less appealing to the public.

Average weekday newspaper circulation for the six months ended Sept. 30, 2009 dropped nearly 11%, the deepest decline in years. Nearly 2/3 of the 25 largest papers in the U.S. posted circulation declines of 10% or more.

Hearst Corp.'s San Francisco Chronicle, which posted a 26% drop in circulation, and Advance Publications Inc.'s Star-Ledger in New Jersey, with a decline of more than 22% from a year earlier. The Dallas Morning News decline was 22%. Average weekday circulation declined 7.1% in the period ended in March from a year earlier. The decline was 4.6% in September 2008. Newspaper circulation has largely been shrinking for decades, but the rate of the decline has increased.